In Plain Cite
Best Practices and Pitfalls in Publication Steering Committees
In today’s episode, we’re unpacking an important yet often misunderstood component of effective publication planning: the Publication Steering Committee (PSC). We’re joined by industry leaders Cindy Toste, Senior Director of Publications at GlaxoSmithKline , and Paul Ricigliano, Senior Director and ...
Amplifying Medical Publications Through Social Media
Today on In Plain Cite , we explore the integration of social media into medical communication strategies, addressing how social media serves as an "additional channel" in publication planning, enabling the rapid dissemination of critical scientific data to healthcare professionals. Our guests...
Should Patient Authors Be Paid? Navigating Ethics, Equity, and Recognition
Today, we dive into one of the most pressing and polarizing questions in medical publishing today: Should patients who contribute as co-authors be compensated? Joining us are Veronica Porkess of UCB Pharma and Simon Stones of Amica Scientific, two voices at the forefront of patient engagement. Toget...
Challenges and Opportunities in Publications Leadership
Publication professionals face many challenges during the development and execution of a publication plan. These challenges differ based on the size of the pharma company, product lifecycle, SOPs and infrastructure. Today, we bring together three seasoned publication pros from small, mid-size, and l...
Rethinking How We Prompt GenAI
You don’t need to master complicated prompts to get great results from generative AI. Today, Conor Grennan, Chief AI Architect at NYU Stern and CEO of AI Mindset, shares a refreshing perspective: the key to working effectively with tools like ChatGPT is to treat them less like machines and more like...
Integrating AI
As AI becomes a more integrated part of our daily lives, it is vital that we consider all stakeholder perspectives to enable us to better foster collaboration for effective AI integration in scientific publishing. In this episode we will explore AI's transformative impact on the creation and dissemi...
The Power of Plain Talk
Overly complex medical information creates a barrier to effective patient care. In this episode, guest host Steve Palmisano, Executive Vice President of Publication Services at The Lockwood Group, leads a discussion with Danielle Grospitch, Scientific Director at The Lockwood Group, and Professor Cy...
From Credibility to Career Growth: The CMPP Advantage
You may be wondering—why pursue a CMPP credential? In this episode, we break down what earning the Certified Medical Publication Professional (CMPP) credential can do for your career. From demonstrating expertise and credibility to opening doors for new opportunities, certification helps professiona...
Beyond the Metrics: Applying AI to Sentiment Analysis
Traditional metrics like downloads and citations have long been the standard for measuring research impact. But with advancements in AI and sentiment analysis, medical publication professionals can now uncover deeper insights—how research is perceived, discussed, and acted upon. In this episode, gue...
Scientific Posters, Reimagined
Scientific posters are evolving—are you keeping up? In this episode, host Rob Matheis sits down with Doreen Valentine, a medical communications professional most recently affiliated with Bristol Myers Squibb, to explore how innovation is reshaping the way research is presented. From interactiv...